| |
The Lugana Tutelage Consortium
has been pro-actively pursuing
its mission to assertively
monitor, defen d and promote
Lugana D.O.C. (a.k.a. QWPSR)
wines ever since it was founded
in 1990.
As a promoter, the institution
also seeks to raise awareness
and add value to the Lugana
brand by participating to the
most important national and
international trade fairs, and by
organizing events apt to educate
and enhance the public's
recognition of the image and
quality of Lugana wines.
The Consortium also strives to
safeguard Lugana D.O.C. wines
from unfair competition practices
and market price fluctuations. |
|
In this regard, the Consortium
has long been campaigning
against the adoption of priceslashing
tactics that, as tempting
and widespread as they may be
in the aftermath of the global
crisis, effectively undermine and
degrade both the quality and
image of D.O.C. products.
In 1967 Lugana was the first
wine made in Lombardy and
among the very first in Italy
to earn a D.O.C., which recognizes
the historical and
inseverable tie between
this particular white and its
specific region of origin.
|
|
